{"id":2165,"date":"2023-10-25T00:01:10","date_gmt":"2023-10-24T13:01:10","guid":{"rendered":"https:\/\/ara.designpluzdev.com.au\/?p=2165"},"modified":"2023-10-26T10:32:25","modified_gmt":"2023-10-25T23:32:25","slug":"ara-unveils-new-logo-and-website-to-strengthen-global-presence","status":"publish","type":"post","link":"https:\/\/www.ausrenderers.com.au\/en\/general-news\/ara-unveils-new-logo-and-website-to-strengthen-global-presence\/","title":{"rendered":"ARA unveils new logo and website to strengthen global presence"},"content":{"rendered":"<div class=\"wpb-content-wrapper\" id=\"wpb-content-root\"><p>[vc_row gap=&#8221;30&#8243; el_class=&#8221;spacer100 width90 first-section-post&#8221;][vc_column width=&#8221;2\/3&#8243;][vc_column_text]<span style=\"font-weight: 400;\">In a significant milestone for the Australian rendering industry, the Australian Rendering Association (ARA) is thrilled to announce the launch of its new website along with a fresh logo that embodies its commitment to excellence and sustainability. This strategic move underscores the ARA?s dedication to fostering industry growth and expanding its footprint in key export markets.<\/span><\/p>\n<p><b>The Need for a Global Presence<\/b><\/p>\n<p><span style=\"font-weight: 400;\">With a growing emphasis on sustainability and the global demand for valuable fat, oil, and protein products, the ARA recognises the necessity of a digital hub that serves as both an advocacy and information resource for its stakeholders.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The revamped ARA website delivers a host of improvements to ensure a seamless user experience. These include:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Messaging Update: updated messaging that aligns with the ARA&#8217;s mission.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Structural Update: redesigned to enhance clarity, usability, and navigation.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Modern Aesthetic: a contemporary look and feel, incorporating relevant images and industry materials.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Member Log-in Function: members will have access to exclusive content and features through a secure log-in function (coming late October).<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">SEO Integration: optimised for search engines, ensuring better discoverability and reach.<\/span><\/li>\n<\/ul>\n<p><b>The Role of the New Logo<\/b><\/p>\n<p><span style=\"font-weight: 400;\">The ARA?s new logo represents the Association?s dedication to excellence, sustainability, and its pivotal role in delivering environmentally responsible solutions for the future.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Color Palette: The green and yellow colors in the logo symbolise the rendering industry&#8217;s natural practices, organic materials, environmental consciousness, vibrancy, and Australian identity.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Circle Shape: The circle symbolises the rendering industry&#8217;s cyclical nature, continuous flow and efficiency, wholeness, completeness, and unity among stakeholders.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Three Circles: The three circles in the logo represent the three components of sustainability: economy, society, and environment, highlighting the industry&#8217;s contributions to each aspect.<\/span><\/p>\n<p><b>A Cohesive Brand Identity<\/b><\/p>\n<p><span style=\"font-weight: 400;\">The introduction of the new ARA logo is part of a broader brand identity uplift. This initiative has not only guided the website design but will also inform decisions regarding typography, color palette, and future marketing materials.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The ARA?s new logo and website signify a pivotal moment in the Association&#8217;s journey. The ARA is now looking to further its mission of promoting the Australian rendering industry, and delivering trusted, high-quality, and sustainable products worldwide.<\/span>[\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/3&#8243;][vc_raw_html]JTNDZGl2JTIwY2xhc3MlM0QlMjJjdXMtc2lkZWJhciUyMiUzRSUzQyUyRmRpdiUzRQ==[\/vc_raw_html][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>In a significant milestone for the Australian rendering industry, the Australian Rendering Association (ARA) is thrilled to announce the launch of its new website along with a fresh logo that embodies its commitment to excellence and sustainability. This strategic move underscores the ARA?s dedication to fostering industry growth and expanding its footprint in key export markets.<\/p>\n","protected":false},"author":1,"featured_media":2168,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[145],"tags":[157],"class_list":["post-2165","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-general-news","tag-general-news","category-145","description-off"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 5.0.2 - aioseo.com -->\n\t<meta name=\"description\" content=\"ARA Unveils New Logo and Website to Strengthen Global Presence In a significant milestone for the Australian rendering industry, the Australian Rendering Association (ARA) is thrilled to announce the launch of its new website along with a fresh logo that embodies its commitment to excellence and sustainability.\" 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06:51:24","updated":"2023-10-25 23:33:16","seo_analyzer_scan_date":null,"focus_keyword":null,"additional_keywords":null,"truseo_locale":null},"aioseo_breadcrumb":"<div class=\"aioseo-breadcrumbs\"><span class=\"aioseo-breadcrumb\">\n\t\t\t<a href=\"https:\/\/www.ausrenderers.com.au\/en\/\" title=\"Home\">Home<\/a>\n\t\t<\/span><span class=\"aioseo-breadcrumb-separator\">\u00bb<\/span><span class=\"aioseo-breadcrumb\">\n\t\t\t<a href=\"https:\/\/www.ausrenderers.com.au\/en\/category\/general-news\/\" title=\"General News\">General News<\/a>\n\t\t<\/span><span class=\"aioseo-breadcrumb-separator\">\u00bb<\/span><span class=\"aioseo-breadcrumb\">\n\t\t\tARA unveils new logo and website to strengthen global presence\n\t\t<\/span><\/div>","aioseo_breadcrumb_json":[{"label":"Home","link":"https:\/\/www.ausrenderers.com.au\/en\/"},{"label":"General News","link":"https:\/\/www.ausrenderers.com.au\/en\/category\/general-news\/"},{"label":"ARA unveils new logo and website to strengthen global 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